Selecting a Name for Your Startup
There is one thing people will always associate with your business – its name. Apple, Patagonia, Facebook, Ford – tech, non-tech, it does not matter. A memorable name can be integral to your brand. And today that brand lives both offline and online, so you should choose a name that is not only evocative of your brand but also is useable online, because the internet drives or touches so much of modern commerce.