Showing Melanie G. Rubockis posts


Startup Funding 101

Just as an individual founder has their own style when running a company, each has her/his own preferred funding strategy. Check out the infographic below which identifies four funding styles founders typically use to launch and grow their startups.

Neuromarketing Through Web Design

Human behavior and motivation has a critical role in the design of websites. Does the website for your startup cater to your audience and create a pleasant user experience?

50-50 “Partnerships” Only Work in Fairy Tales

One of the most common conversations I have with the founders of businesses involves how they determined a way to split the ownership amongst themselves. It is probably the first difficult decision new partners face together in starting a company. In many instances, the new founders decide that they are going to split ownership equally.

Developing Your Social Media Presence

To engage potential and current consumers in today’s evolving online environment, it is necessary to build a web presence that communicates your company’s message and vision in a compelling and effective way. Social media outlets, such as Twitter and other online relationship building tools, can help you develop a bond with your target audience that is built on mutual engagement.