Is your business making the world a better place but struggling to communicate its public benefit to consumers and investors? Consider filing as a Benefit Corporation or pursuing B Corp Certification to differentiate your company from the crowd.
There is one thing people will always associate with your business – its name. Apple, Patagonia, Facebook, Ford – tech, non-tech, it does not matter. A memorable name can be integral to your brand. And today that brand lives both offline and online, so you should choose a name that is not only evocative of your brand but also is useable online, because the internet drives or touches so much of modern commerce.
Finding top talent is a challenge for any company, but for a startup it is crucial for success. Traditional methods of finding employees have been replaced, unsurprisingly, with online networking and target marketing.
Starting a business can feel like a roller coaster ride. Learning from the successes and failures of fellow entrepreneurs can help you cope with the highs and lows of business development.