The right attention from the right investor can translate into much-needed financing for your startup. When you communicate your business idea effectively and clearly while highlighting its potential impact on market share, it will resonate with financial backers. Effective communication involves both active listening and the ability to break down an idea to its simplest and most coherent form. Investors do not have the same intimate, working knowledge about a product or service that you do, so you must relay the value that your business proposes in a way that differentiates it from competitors.
One way to do this is to look beyond the end user. Emphasize the impact your business idea will have on other industries and markets outside of those for which it was initially conceived. When a product or service has potential to capture market share from direct and indirect competitors, it will not take long for investors to take notice. To capture investor attention, make sure you emphasize everything about your offering that can translate into a significant return on their investment.

When Should I Form a Legal Entity?
As startup lawyers, we often receive inquiries from passionate entrepreneurs and founders seeking guidance on when they should consider taking their side projects to the next step by forming a legal entity. Forming a company is a “crossing the Rubicon” moment for any startup. It’s an essential step…

Investment Company Status Considerations for Cash Positioning in Wake of Bank Failures
Given this week’s headlines, many emerging companies may be asking themselves: “Why am I holding so much cash?” The Investment Company Act of 1940 (the 1940 Act) may be to blame. “But I don’t have any intention of being an investment company. Aren’t those mutual funds or…

Distressed Bank Update as of March 16, 2023
In the three days since federal authorities announced sweeping measures to protect depositors of Silicon Valley Bank (SVB) and Signature Bank and help prevent additional bank failures (as discussed in our update of March 12, 2023), the U.S. banking system appears to have stabilized, at least temporarily.…