Founder Tip
of the Week

Innovators Wanted

Big ideas, Bite sized. Welcome to the Founder Tip of the Week.

Senate Passes JOBS Act; Big Changes in Startup and Growth Financing on the Horizon

The Jumpstart Our Business Startups (JOBS) Act will most likely be law before the end of next week. The bill that was passed by the U.S. House on March 8 was passed by the Senate yesterday, March 22, with only one amendment on so-called "crowdfunding" (raising funds in small amounts from a large number of investors), and the House is expected to take up the amended bill on Monday for expedited passage and delivery to President Obama, who has signaled he will sign the bill when it reaches his desk.

Benefit as a Benefit Corporation

Is your business making the world a better place but struggling to communicate its public benefit to consumers and investors? Consider filing as a Benefit Corporation or pursuing B Corp Certification to differentiate your company from the crowd.

Selecting a Name for Your Startup

There is one thing people will always associate with your business - its name. Apple, Patagonia, Facebook, Ford - tech, non-tech, it does not matter. A memorable name can be integral to your brand. And today that brand lives both offline and online, so you should choose a name that is not only evocative of your brand but also is useable online, because the internet drives or touches so much of modern commerce.