Put Your Customers First

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Put Your Customers First

Improve the probability of startup success by maintaining maniacal focus on the needs of your customers. A startup may capture disproportionate media attention with aggressive PR, but nothing can replace the power of extremely satisfied customers. Don’t make promises before you are ready for prime time. Customers care about products and services that deliver results and are backed by developer expertise and high-level service.

Communicate your vision in a comprehensive way and add value to what you offer by exceeding customer expectations. Use launch-level media attention to help create awareness, but leverage the inherent value of your product to endear your customers and turn them into self-appointed ambassadors for your brand.

You’ve Got VC Money: The Punchlist

As outside counsel to thousands of VC-backed startups, we are often asked the same questions about what startups need to do after raising their first round of VC financing. Here is a quick and dirty list of those next steps. The action items below are described in…

You’ve Got VC Money: Board Meetings

Board meetings are your opportunity to check in with and give an update to your bosses and get feedback and guidance from the experienced members of your board. It is common for VC-backed startups to have four to six board meetings per year, though this frequency can…

You’ve Got VC Money: Board vs Stockholder Approval

While your financing agreements might have other requirements, below is a nonexhaustive list of the types of corporate decisions that typically require board and/or stockholder approval: Board Approval Is Required to: Stockholder Approval Is Required to: Amend the charter or bylaws. Approve significant corporate transactions (e.g., sale…