Governance/Risk Management

Put Your Customers First

Improve the probability of startup success by maintaining maniacal focus on the needs of your customers. A startup may capture disproportionate media attention with aggressive PR, but nothing can replace the power of extremely satisfied customers. Don’t make promises before you are ready for prime time. Customers care about products and services that deliver results and are backed by developer expertise and high-level service.

Communicate your vision in a comprehensive way and add value to what you offer by exceeding customer expectations. Use launch-level media attention to help create awareness, but leverage the inherent value of your product to endear your customers and turn them into self-appointed ambassadors for your brand.

How to Prepare for an Equity Financing

We have covered in past FTTWs how to value your startup and how much capital to raise. Once your startup decides to pursue equity financing, you should start to prepare for the investor due diligence process. On the business side, you will need to prepare a business plan and should take steps such as obtaining management references, interviews and background reviews, customer/user references, technical/product reviews, financial statements and business model reviews.

What Every Startup Needs to Know

On Wednesday, June 26th, Perkins Coie’s Palo Alto office hosted the startupPerColator event, “What Every Startup Needs to Know.” Lowell Ness, a Perkins Coie partner in the Emerging Companies & Venture Capital (ECVC) practice, moderated a panel which included Herb Stephens of NueHealth, Thomas Huot of VantagePoint Capital, Jennifer Jones of Jennifer Jones and Partners, Yuri Rabinovich of Start-up Monthly, and Olga Rodstein of Shutterfly.