Founders Equity Vesting
If there are two or more founders in a startup, an important consideration regarding the initial issuance of equity to the team is vesting of the founders’ equity.
Write on Paper, Not “Parchment”
When writing your business plan, stay clear, concise and succinct. Follow these three simple guidelines to better make your point to your intended audience.
1. Cut pretense – and acronyms.
2. State your point in the first sentence.
3. Use easy to read formatting.
Benefit as a Benefit Corporation
Is your business making the world a better place but struggling to communicate its public benefit to consumers and investors? Consider filing as a Benefit Corporation or pursuing B Corp Certification to differentiate your company from the crowd.
Selecting a Name for Your Startup
There is one thing people will always associate with your business – its name. Apple, Patagonia, Facebook, Ford – tech, non-tech, it does not matter. A memorable name can be integral to your brand. And today that brand lives both offline and online, so you should choose a name that is not only evocative of your brand but also is useable online, because the internet drives or touches so much of modern commerce.
Find Top Talent for Your Startup
Finding top talent is a challenge for any company, but for a startup it is crucial for success. Traditional methods of finding employees have been replaced, unsurprisingly, with online networking and target marketing.
Advice to New Founders
Starting a business can feel like a roller coaster ride. Learning from the successes and failures of fellow entrepreneurs can help you cope with the highs and lows of business development.