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How to Prepare for an Equity Financing

We have covered in past FTTWs how to value your startup and how much capital to raise. Once your startup decides to pursue equity financing, you should start to prepare for the investor due diligence process. On the business side, you will need to prepare a business plan and should take steps such as obtaining management references, interviews and background reviews, customer/user references, technical/product reviews, financial statements and business model reviews.

You’ve Got VC Money: The Punchlist

As outside counsel to thousands of VC-backed startups, we are often asked the same questions about what startups need to do after raising their first round of VC financing. Here is a quick and dirty list of those next steps. The action items below are described in […]

Writing an Executive Summary

StartupPercolator
Key to any early stage fundraising effort is a well-crafted Executive Summary, or Exec Summary. This succinct document describes your new venture and preemptively addresses fundamental questions that prospective investors will have. I have read hundreds of executive summaries over the years. And, the few good ones […]

Back to Basics: What Should Be Covered in Your Executive Summary?

StartupPercolator
Potential investors usually request an "Executive Summary" prior to meeting with new startups. The Executive Summary is a one- to two-page document that covers the aspects of the startup that investors care about most, including the concept, the market need and opportunity, and the startup team.

Valuation: How Much is Your Startup Worth?

StartupPercolator
How does a technology startup determine its valuation? Is it an art, a science or a combination of the two? Does a startup's valuation increase if it has a slick pitch deck and a clever company name? Should a startup use a Ouija board to determine its valuation?