The Great Business Plan Debate

A business plan is a living document that serves as a blueprint to help you build your company. More than that, a business plan is a tool to help you think hard, and clearly, about what you’re trying to achieve, the market opportunity, the potential threats to success, and how to overcome them. How detailed is your business plan, and how much time you invest in it, are matters of choice. And there are some who question the merits of doing a business plan at all.

Minda Zetlin, a business technology writer, invited Perkins Coie business partner DaveMcShea to participate in a debate on the merits of preparing a business plan. Check out the full article, “Write a Business Plan or Not? 2 Experts Debate” at