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Selecting a Name for Your Startup

StartupPercolator
There is one thing people will always associate with your business - its name. Apple, Patagonia, Facebook, Ford - tech, non-tech, it does not matter. A memorable name can be integral to your brand. And today that brand lives both offline and online, so you should choose a name that is not only evocative of your brand but also is useable online, because the internet drives or touches so much of modern commerce.

Find Top Talent for Your Startup

StartupPercolator
Finding top talent is a challenge for any company, but for a startup it is crucial for success. Traditional methods of finding employees have been replaced, unsurprisingly, with online networking and target marketing.

Advice to New Founders

StartupPercolator
Starting a business can feel like a roller coaster ride. Learning from the successes and failures of fellow entrepreneurs can help you cope with the highs and lows of business development.