Improve the probability of startup success by maintaining maniacal focus on the needs of your customers. A startup may capture disproportionate media attention with aggressive PR, but nothing can replace the power of extremely satisfied customers. Don’t make promises before you are ready for prime time. Customers care about products and services that deliver results and are backed by developer expertise and high-level service.
Communicate your vision in a comprehensive way and add value to what you offer by exceeding customer expectations. Use launch-level media attention to help create awareness, but leverage the inherent value of your product to endear your customers and turn them into self-appointed ambassadors for your brand.
10 Ways to Exit Your Startup
Ringing the bell on Wall Street may be every founder’s dream, but only a tiny fraction ever get the chance. According to PitchBook, initial public offerings (IPOs) accounted for only 3.8% of all U.S. venture-backed exits between 2023 and 2025 YTD, which is a historic low, while […]
Here’s What the “One Big Beautiful Bill” Means for Startups & Investors
Officially signed on July 4, 2025, the One Big Beautiful Bill Act (OBBBA or the Act) affects entrepreneurs, investors, companies, and other startup stakeholders, including with respect to companies participating in tech, biotech, and other high-growth sectors. Below is a brief summary of several of the most […]
Building Your Personal Brand: Top 10 Takeaways
In celebration of Women’s Entrepreneurship Day, Valeska Pederson Hintz and Wendy Moore of Perkins Coie hosted a fireside chat with Elisa Schreiber and Priya Cherian Huskins on the theme of “Command Your Narrative: Building a Resilient Personal Brand for Women Entrepreneurs.” Elisa, a partner at Greylock and […]