Improve the probability of startup success by maintaining maniacal focus on the needs of your customers. A startup may capture disproportionate media attention with aggressive PR, but nothing can replace the power of extremely satisfied customers. Don’t make promises before you are ready for prime time. Customers care about products and services that deliver results and are backed by developer expertise and high-level service.
Communicate your vision in a comprehensive way and add value to what you offer by exceeding customer expectations. Use launch-level media attention to help create awareness, but leverage the inherent value of your product to endear your customers and turn them into self-appointed ambassadors for your brand.
Navigating the Venture Capital Due Diligence Process
Congratulations! After months of networking, pitch meetings, phone calls, and negotiations, you’ve finally signed a term sheet for your company’s first round of venture financing. What you face next could be one of the biggest hurdles to successfully closing your round—the due diligence process. Read on for […]
NY Tech Week: Term Sheet Tear Down with BBG Ventures and Perkins Coie
October 17, 2023 BBG Ventures & Perkins Coie co-hosted a Term Sheet Tear Down Happy Hour during NY Tech Week, teaching women and diverse founders the intricacies of term sheet negotiation and “founder-friendly terms.” The interactive conversation with BBGV Principal Claire Biernacki and Perkins Coie Counsel Yashreeka […]
Dealing with “Dead Equity”
“Dead equity” refers to company stock owned by individuals and entities no longer contributing to the company. In general, there are two types of dead equity seen on emerging company cap tables: Departed founders/employees. A co-founder or early employee leaves a company or no longer significantly contributes […]